Technology Tag - Kutztown, Pennsylvania | Lantek

Let’s talk a little bit about deepfakes. If you aren’t aware of this technology, deepfakes are essentially synthetic media. Typically they come in the form of videos or images that use artificial intelligence (AI) to replace a person’s likeness with another’s. With deepfake technology, people can convince an audience that a person said something they didn’t say. This deliberate digital subterfuge can bring with it a whole lot of problems. This week we will outline a few of them.

Emerging technologies like augmented reality (AR) and virtual reality (VR) are leveling the playing field for small businesses that decide to utilize these technologies. They can be harnessed by small businesses to engage customers, enhance their products and services, and create unforgettable experiences. This week, we'll explore some exciting ways that small businesses can leverage AR and VR to their benefit.

Encryption, like so many elements of cybersecurity, is often seen as just another buzzword that the public simply doesn’t need to concern themselves with… but as cyberattacks continue at their current rates, the opposite is the actual truth. Let’s talk about what encryption is, and why it has become more important than ever that it is put into practice in both professional and private life.

Technology can empower your business to accomplish great things, ranging from making better decisions to increasing productivity. However, your business could potentially be overwhelmed by the opportunities it presents. How do you navigate the confusing landscape of business technology? It all starts with having a clear understanding of what works for your particular business, starting by working with technology professionals.

A point of sale system is incredibly valuable to have for any retail or hospitality business venture, and the right solution can give you a dynamic range of features and services that can drive business growth and the customer experience. Today, we want to look at some of the greatest benefits to implementing a powerful POS system.

Running a business is rarely easy. There are a lot of moving parts that require attention and there are only so many hours in the day to get everything done. As technology professionals, we often notice that small business owners can do themselves a disservice by not truly understanding their business—whether that be by having delusions of grandeur or by not having the proper perspective that would allow them to do more to build sustained and consistent prosperity. In this week’s blog we take a look at some of the ways that business owners hinder their chance of success.

Modern laptops are great, in principle. Not only do you have a ton of options to get a device that does everything you need, but you get the added benefit of having a portable workstation. That being said, working on a laptop all the time isn’t exactly the most comfortable way to get things done. Fortunately, most modern laptops can easily be used like a desktop PC with just a few components.

Your business relies on its IT, but if you don’t have the experience managing these systems they can do more harm than good. Managing and troubleshooting problems can be difficult for those who aren’t trained and certified, so having access to professionals that are can make a significant difference for your business. In this week’s blog we will discuss the value that having certified IT technicians at your organization’s disposal can have a significant effect on your business. 

It’s more important than ever to know just how much your business currently spends (and should plan to spend) on cybersecurity, both of which can be addressed by understanding the goal of cybersecurity protections and how they affect your company’s defenses. Let’s consider how much you should spend on cybersecurity, as well as what protections that spending can afford.

Businesses are always trying to get the tools they need to do things in the most efficient manner they can. They are under pressure to do so and therefore can have issues when they decide to implement technology that doesn’t necessarily help them meet their goals. In this week’s blog, we take a look at how having the right view of technology can set up some long-term success for your business.