Artificial intelligence is invading business IT infrastructure around the world, with chatbots being one of the more commonplace solutions out there. When implemented appropriately, chatbots can act as a cheat code for managing customers, handling inquiries, scheduling appointments, and even marketing your services.. Today, we want to help you get set up with chatbots so you can make better use of your time.
With AI-powered chatbots, your business can automate various elements of customer interaction, offering up more time to other parts of your business that can drive profits. For example, consider these practical uses for chatbots in the SMB space.
Customer Support
Customers want (and deserve) expedient support, and you can give them the immediate answers they seek with a chatbot. A chatbot can offer instant responses for frequently asked questions. Additionally, they can guide customers through basic troubleshooting or offer resources, allowing customers to get support even if your team is unavailable.
Sales Assistance
A chatbot can operate as a virtual assistant, too, upselling customers or helping them navigate your product catalog. A chatbot can also make the checkout process easier, which in turn converts more sales.
Appointment Scheduling
Appointments can be frustrating to manage, but a chatbot can automate this process. Customers can look at availability, schedule appointments, reschedule appointments, or cancel as needed, all without speaking to someone on the phone.
Marketing and Lead Generation
Chatbots are great for use on social media pages or even on your website, collecting information from customers, answering their questions, or signing them up for a newsletter or promotion. A good chatbot can essentially be your customers’ guide through your sales funnel and make it easier for customers to buy into what you’re offering.
Internal Employee Support
If your employees need a little support, a chatbot can give them quick access to frequently asked questions or organizational information, like HR policies, schedules, or announcements/reminders/deadlines.
Technical Support
If your business sells products or services, a chatbot can help solve minor issues and push support up to human support teams as needed. This should cut down on the number of support tickets and save your organization more than a few headaches.
Why Use a Chatbot?
Simply put, a chatbot makes it easier and more efficient to manage your customer experience while also reducing the load you place on your team.
It’s not all benefits, though, and you need to be aware of the limits if you want to take advantage of the benefits. AI needs to be trained, configured, and tested, especially if you want to get significant value from it. Of course, a chatbot shouldn’t be implemented with the intention of eliminating human jobs, either; instead, it can supplement them and make for better use of your team’s time.
Learn more about how to implement a chatbot by calling us today at (610) 683-6883.