The sales process is an integral part of every business. How to get your products and services in front of prospective customers is the big mystery that every business has to solve. Technology can really help improve your business’ sales process. Today, we will look at a couple of technologies that work wonders to help your sales team be more effective.
Technology Can Significantly Improve Sales
Since the sales team literally touches every aspect of your business, technology is needed to connect all of those separate processes with the sales process. Let’s take a look at four technologies that can improve your entire sales process.
Customer Relationship Management
CRM is the technology that can most help a sales team as it gives accountability for the work that your business does for the customers and gives management a way to track the relationship as it moves through the organization’s sales process. With all the things that the CRM brings to a business, one of the most important is the sales data that is captured by the software. It not only gives you the information you need about the sales that are in process, but it gives you a complete view of how to improve your organization’s sales processes.
The CRM, either as a standalone application, or as a part of a larger management software such as Enterprise Resource Planning (ERP) software or Professional Services Automation (PSA) software, can push sales forward quickly. Each will let you create profiles for customers and prospects that can quickly help salespeople create sales strategies that are specific to individual customers or prospects.
Video Conferencing
Communications are key to the sales process. No technology is as revolutionary for the sales team as video conferencing software. Most VC applications also provide VoIP integration so not only do you get the ability to hold face-to-face meetings from any place with an Internet connection, you have all the underlying benefits that come from your VoIP system.
Before the COVID-19 pandemic, video conferencing was being used and integrated into the sales process, but after more people were working remotely, it became an essential tool for most office professionals. In sales, modern VC software has many tools that can be a big benefit to communicating just how valuable your offering can be for individuals and organizations you are selling to.
Social Media
Most businesses are making a point to utilize social media to enhance their business’ exposure. After years of trying to figure out how to use this extremely popular technology to push business initiatives, it has become evident that it’s most successful when your sales team is able to successfully target prospective customers and then use that knowledge to build a relationship with their target audience. This engagement has been proven to work better than the direct selling strategies that many sales teams were used to.
For this reason, it is important to have a support team in place; mainly because your sales team needs to be selling and it may take some time to develop these relationships through social media. This can be someone that is hired in-house, or it can be outsourced. To be most effective engaging with your target audience, you may want to invest in the creation of some marketing material like videos, webinars, or blogs that can be posted to social media to further your company’s exposure.
If you need to inject some life into your sales process, consider adding some technology that can quickly alter the way your prospective customers view your business. Give Lantek a call today at (610) 683-6883 to learn more.